50 Years of Passion and Craftsmanship: The Story of Alberto Lanciotti and LANCIO SHOES

Hello everyone, I'm Alberto Lanciotti, the founder of LANCIO SHOES. It's incredible to think that it all started from an overwhelming passion for the shoemaking craft. I was young, curious, and passionate, and together with my parents, I established this workshop at the age of just 19.

Looking back, it almost seems like a dream: five decades of history, born from the Italian culture of those years, where family was the cornerstone of society. I remember those days as if they were yesterday, days when we worked tirelessly, night and day, with absolute dedication. We didn't know the concept of a proper vacation, but we were young and happy, immersed in our work and our mission.

Today, with a bit of wisdom acquired over the years, I might think that I may have dedicated too much time to work. But reflecting on everything I have achieved, I wouldn't change a thing. I have been fortunate to have my family by my side, which has always been an integral part of my work and my life.

LANCIO SHOES is not just a company to me; it's an extension of my family. Every shoe we create tells a story of passion, dedication, and Italian craftsmanship. And as we celebrate this incredible milestone of 50 years, we look to the future with the same passion and commitment as our early days. I thank you for being part of this extraordinary journey.

With warm regards,

Alberto Lanciotti